Pony Malta - "She Speaks (125s)"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

Premios

3121

Marca: Pony Malta
País: Colombia

Anunciante: AB Inbev

Título	She Speaks (125s)
Brief	We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Agencia	MullenLowe SSP3 Colombia
Campaña	#SheSpeaks
Anunciante	AB Inbev
Marca	Pony Malta
Posted	Diciembre 2020
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Problema	TIK TOK is one of the most used platforms by girls and teenagers around the world, being a space where they follow profiles of women who end up becoming their role models. Women who influence from the way they dress to the way they talk. However, these role models sometimes do not help to release the empowerment that girls need.
Medio	Interactivo
Chief Executive Officer (CEO)	Francisco Samper
Responsable de la creación	Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)	Juan Pablo García
Chief Innovation Officer	Camilo Plazas
Director creativo	Jorge Eliecer Pinto
Director creativo	Guillermo Siachoque
Responsable de conceptos / redactor	Laura Medina
Director de cuentas	Fabiana Manzi
Ejecutivo de cuentas	Juan-Sebastián Arévalo
Director Digital	Jennifer Boshell
Brand Manager	Dubraska Arguinzonez
Planificador de cuentas	Laura Torres
Responsable de la producción	Jose Vicente Altamar
Diseño imagen	Andrés Torres
Diseño imagen	Julián-David González
Diseño imagen	Javier Cáceres
Diseño imagen	Nicolás Fuenmayor
Música	Camilo-Andrés Medina