| Título | Last Wishes |
| Agencia | AlmapBBDO |
| Campaña | Kombi Last Wishes |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Posted | Agosto 2014 |
| Sector Empresarial | Furgonetas |
| Sinopsis | Volkswagen unveils touching documentary about the last wish of a Type 2 (VW Kombi): returning home The film is the final part of a campaign that pays tribute to the world’s most famous van The world’s last Type 2 (also known as Kombi) was produced in Brazil on December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the “de-launching” of the model. On the Type 2 website – www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family. The film can be seen online at www.vw.com.br/kombi, and is the last piece of an ad campaign that began on September 2013. Images of the road are mixed with the car’s memories and with stories collected through the website. Among them are Bob Hieronimous tale of having painted the legendary Woodstock Type 2, turning the model into an icon of the counterculture movement in the 60’s and 70’s. Towards the end of the film, the car finally returns home and meets its family, fulfilling the last wish as written in the will. On the road The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) – where designer Bob Hieronimous receives a gift from the car –, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima. Besides this final film, six other brief documentaries were produced and posted at the website, showing other final wishes that came true. Five of them were directed by Judith Belfer and one by Fernando Gronstein Andrade. |
| Medio | Interactivo |
| Duración | |
| Partner / General Creative Director | Luiz Sanches |
| Director creativo | André Kassu |
| Director creativo | Marcos Medeiros |
| Digital Creative Director | Luciana Haguiara |
| Digital Creative Director | Sandro Rosa |
| Miembro del equipo creativo | Benjamin Yung Jr |
| Miembro del equipo creativo | Marcelo Tolentino |
| Miembro del equipo creativo | Marcelo Nogueira |
| Miembro del equipo creativo | Marcelo Pignatari Rosa |
| Productora | Spray Filmes |
| Productor ejecutivo | Lucia Leite |
| Realizador | Fernando Grostein de Andrade |
| Director de fotografía | Fernando Grostein de Andrade |
| Empresa de creación sonora | B A Start! |
| Empresa de creación sonora | Lucas Lima |
| Montador | Raoni Rodrigues |
| Postproducción | Boson Post |
| RTV | Vera Jacinto |
| RTV | Rafael Motta |
| RTV | Ana Paula Casagrande |
| RTV | Henrique Danieletto |
| RTV | Diego Villas Boas |
| UX Designer | Vanessa Marques |
| UX Designer | Luiz Felipe Fernandes |
| Director de proyectos | Denise Aya Kotsubo |
| Productora | Inkuba |
| Fotógrafo | Fabio Bataglia |
| Comprador de arte | Teresa Setti |
| Comprador de arte | Ana Cecília da Costa |
| Producción Gráfica | José Roberto Bezerra |
| Partner / Director of Client Services & Management | Gustavo Burnier |
| Director de cuentas | Filipe Bartholomeu |
| Director de cuentas | José Fernando Lopes |
| Jefe de cuentas | Ana Beatriz Moreira Porto |
| Ejecutivo de cuentas | Aline Macedo |
| Account Trainee | Fernanda Portugal |
| Partner / General Planning Director | Cintia Gonçalves |
| Strategic Planning Director | Sérgio Katz |
| Planificador estratégico | Marcus Freitas |
| Planificador estratégico | Denis Camargo |
| Planificador estratégico | Tatiana Weiss |
| Planificador estratégico | Rodrigo Friggi |
| Director medios comunicación | Brian Crotty |
| Director medios comunicación | Kauê Lara Cury |
| Director medios comunicación | Fabio Urbanas |
| MÍDIA | Daniele Valle |
| MÍDIA | Katia Piccardi |
| MÍDIA | Stefano Justo |
| MÍDIA | Dayane Manfrere Alves |
| Contribuciones anunciante | Marcelo Olival |
| Contribuciones anunciante | Carlos Leite |
| Contribuciones anunciante | Ana Cristina Mota |
| Contribuciones anunciante | Camila Canais |
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