Título | Stork |
Título (Lengua original) | Cegonha |
Agencia | AlmapBBDO |
Campaña | Stork |
Anunciante | Volkswagen |
Marca | Volkswagen Tiguan |
Fecha de primera difusión/publicación | 2018 / 7 |
Sector Empresarial | Automóviles |
Sinopsis | Stork," the campaign film for the new Tiguan Allspace, presents a touching portrait of a young family spending time together. During an outing, from the moment they get on the road until they get back into town, a stork follows them around, getting the father''s attention. While all this is happening, viewers can check out the technological innovations in the Tiguan Allspace – such as when the mother activates the exclusive Cognitive Manual with Artificial Intelligence via voice command to find out more about the car''s features, or when the father, his hands full of purchases, opens the trunk by moving his feet to trigger the sensor for the Easy Open system, available in the R-Line model. Other Tiguan Allspace features also make an appearance in the family''s interactions, including the Active Info Display, the 350 Nm TSI engine, Park Assist 3.0, and Pedestrian Recognition, which brakes automatically when it detects people or animals suddenly crossing in front of the new Tiguan Allspace. The film closes with the stork landing in the middle of the street once they''re back in town. The Pedestrian Recognition feature is activated and the vehicle brakes for the bird, which lifts up a bundle with its beak in an allusion to the arrival of a new baby. The wife smiles, understands, and looks at her husband, who is caught by surprise but pleased. In the next scene the family is back in the car, now with twin babies and their grandmother, having filled up all seven seats in the Tiguan Allspace. The commercial closes out with the concept: "A new Volkswagen is born. The Tiguan Allspace: a new car, a New Volkswagen." The spot comes in 90, 60, and 30-second versions. |
Medio | Televisión |
Duración | |
Director ejecutivo de creación | Bruno Prosperi |
Director creativo | André Gola |
Miembro del equipo creativo | Henrique Del Lama |
Miembro del equipo creativo | Fernando Duarte Silva |
Realizador | Claudio Borrelli |
Director de fotografía | Ted Abel Pedro |
Director artístico | Paulo Ribeiro |
Productor ejecutivo | Julia Tavares |
Montador | Claudio Borrelli |
Montador | Marcelo Cavalieri |
Postproducción | Casablanca |
Telecine | DOT |
Gráficos 3 D | Important Looking Pirates VFX |
Producción de sonido | Cabaret Studio |
Compositor de música | Guilherme Azem |
Supervisor de clientes | Filipe Bartholomeu |
Supervisor de clientes | Christiano Bock |
Supervisor de clientes | Nathalia Barbosa |
Supervisor de clientes | Leandro Moreira |
Supervisor de clientes | Mariana Nanes |
Supervisor de clientes | Rafael Morandini |
Supervisor de clientes | Giovana Tibiriça |
Planificador de cuentas | Cintia Gonçalves |
Planificador de cuentas | Sérgio Katz |
Planificador de cuentas | Marcus Freitas |
Planificador de cuentas | Lucas Franco |
Planificador de cuentas | Ana Beatriz Nunes |
Director medios comunicación | Fabio Urbanas |
Director medios comunicación | Felipe Proença |
Director medios comunicación | Dayane Alves |
Director medios comunicación | Mayby Santos |
Director medios comunicación | Patrick Ferreira |
Director de publicidad | Leandro Ramiro |
Director de publicidad | Fábio Souza |
Director de publicidad | Helena Bonesio |
Director de publicidad | Marcos Mello |
Director de publicidad | Fernando Humayta |
Director de publicidad | Arthur Rocha |
Director de publicidad | Roberta Wenceslau |