Anchor Butter - "Butter the Food. Butter the Mood 1"

Engine UK

Engine UK London, Reino Unido

3397

Marca: Anchor Butter
País: Reino Unido

Anunciante: Fonterra Brands

Título	Butter the Food. Butter the Mood 1
Agencia	Engine UK
Campaña	Butter the Food. Butter the Mood
Anunciante	Fonterra Brands
Marca	Anchor Butter
Fecha de primera difusión/publicación	2022 / 1
Sector Empresarial	Mantequilla
Filosofía	Engine Creative’s latest work for Anchor Butter takes the long-running “Butter the Food. Butter the Mood” campaign into new, fun places, with a series of TV, digital, social, print and radio executions that capture the ways in which adding delicious Anchor Butter to your food can change your day for the better. The campaign is all about sharing the uplifting feeling that comes from spreading Anchor, and how eating food that is oozing with delicious butter triggers a playful mindset – and even sets off an unexpected chain of events. Set around a local food truck, we see various people, from individuals to families, and from every generation, tucking into delicious Anchor-buttered food of all types. Whether they are eating bread rolls, sweetcorn, scones, or sizzling steaks, their enjoyment is brought to life in charming moments that provide the viewers at home with the same feeling of delight as the cast of characters enjoying their buttery treats. The TV and digital campaign is accompanied by humorous radio ads, as well as outdoor executions that use visual puns – using a combination of delicious buttered food and black and white imagery – to make people smile.
Medio	Digital Billboard/Poster
Duración	5 seconds
Sonido	Wave Studios
Responsable de la creación	Billy Faithfull
Director creativo	Steve Hawthorne
Miembro del equipo creativo	Ollie Agius
Miembro del equipo creativo	Pete Ioulianou
Head of Film	Melody Sylvester
Head of Strategy	Liz Baines
Senior Strategist	Kath Morris
Account Management	Rich Williams
Account Management	Megan Seaby
Account Management	Madison Bolton
Productor ejecutivo	Bradley Woodus
Productor	Zoe Lynch
Director de proyectos	Sophie Richaume
Fotógrafo	Joe Giacomet
Productora	Blinkink
Realizador	Joseph Mann
Productor	Josh Smith
Productor ejecutivo	Bart Yates
Montador	Max Windows
Montaje	Stitch
Postproducción	Freefolk
Sound Designer	Tony Rapaccioli
Director de fotografía	Alex Barber
Media planning/buying	Carat