Level Head / Flint Eye - "Brand New Beers, Centuries In The Making"

House 337

House 337 London, Reino Unido

Premios

1961

Marca: Level Head / Flint Eye
País: Reino Unido

Anunciante: Greene King Brewery

Título	Brand New Beers, Centuries In The Making
Agencia	House 337
Campaña	Brand New Beers, Centuries In The Making
Anunciante	Greene King Brewery
Marca	Level Head / Flint Eye
Fecha de primera difusión/publicación	2022 / 10
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Filosofía	House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head and Flint Eye. The beers celebrate Britain’s eccentric past but are designed for the modern day, as is the campaign. The 30” TV and VOD campaign titled “Brand New Beers, Centuries In The Making” takes Greene King’s 200 years of brewing heritage, the historical myths and legends of Bury St Edmunds and the freshly reimagined recipes of the beers and combines them all into a contemporary visual homage which spills out of the can itself. The film introduces us to ‘craft beer, but not as you know it, because these beers are made from history.’ Illustrations inspired by woodcut engravings common to the medieval era were mapped out using hundreds of lines of code, then laser-cut out of 355 aluminum cans. They were then animated using sophisticated stop frame animation to bring the stories to life. A light was placed inside the cans to project the cut-out illustrations showing both the techniques and ingredients that go into making the beers and the stories that inspired them, featuring flint-tipped arrows and St Edmund’s beheading. The film ends with the message: ‘We may have been doing this for over 200 years but the truth is, we’re only just getting started’.
Medio	Televisión
Duración	30 seconds
Director creativo	Steve Hawthorne
Senior Creative	Pete Ioulianou
Senior Creative	Ollie Agius
Strategy Director	Laura Sammarco
Strategist	George Poynter
Account Management	Rich Williams
Account Management	Kelly Mahon
Account Management	Harriet Pinnington
Agency Executive Producer	Bradley Woodus
Productor de la agencia	Henry Davies
Productora	Blinkink
Realizador	Balazs Simon
Productor ejecutivo	Bart Yates
Postproducción	GYAR
Colorista	Kai Van Beers
Colorization	Nineteen-Twenty
Música	Major Tom
Sound Designer	Dugal MacDiarmid
Empresa de creación sonora	King Lear
Illustrator	Tobias Hall
Director de fotografía	Max Halstead