Booking.com - "The Resolution Translator"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Países Bajos

24671

Marca: Booking.com
País: Países Bajos

Anunciante: Booking.com

Título	The Resolution Translator
Agencia	Wieden + Kennedy Amsterdam
Campaña	Best 2016 Ever
Anunciante	Booking.com
Marca	Booking.com
Fecha de primera difusión/publicación	2016
Sector Empresarial	Reservaciones y agencias de viajes en línea
Lema	Turn resolutions into reservations
Filosofía	“Knowing that the New Year is always a time where people set resolutions of all types—with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success,” says Pepijn Rijvers, Chief Marketing Officer. “At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.” Visitors to the Resolution Translator, which was created in partnership with StinkDigital, are first prompted to enter their resolution; the tool then immediately serves up a unique translated resolution that combines bettering ones self with travel. The personalized result is then sharable across the users’ social channels and a destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness.
Problema	Resolutions are boring and predictably headed for failure so this New Year Booking.com is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best 2016 Ever. At the heart of the brand’s new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can loose weight and then commit to show off your hot new bod in Costa Rica?
Medio	Televisión y Cine
Duración	30 seconds
Banda Sonora	Epic Hunger Resolutions
Productora	Stink Films
Chief Marketing Officer (CMO)	Pepijn Rijvers
Head of Brand	Manuel Douchez
Brand Communications Director	Andrew Smith
Digital Brand Director	Ash Choudhury
Senior Brand Comms Manager	Diana Marcela Agudelo Hernandez
Senior Digital Brand Manager	Luis Ortiz
Brand Specialist	Robert Schreuders
Media Planning Director	Anoeska Van Leeuwen
Media Planner	Kelly Lee
Media Specialist	Marie Lootvoet
Head of Social Media	Julian Poole
Director ejecutivo de creación	Mark Bernath
Director ejecutivo de creación	Eric Quennoy
Director creativo	Genevieve Hoey
Director creativo	Sean Condon
Director artístico	Jeffrey Lam
Responsable de conceptos / redactor	David Neevel
Responsable de la producción	Joe Togneri
Director of Interactive Production	Kelsie Van Deman
Broadcast Producer	Chayenne de Witte
Interactive producer	Matthew Ravenhall
Planificador estratégico	Emma Wiseman
Communications Planner	Josh Chang
Director de cuentas	Blake Harrop
Director de cuentas	Aitziber Izurrategui
Responsable de cuentas de agencia	Caroline-Melody Meyer
Diseñador	Joe Burrin
Diseñador	Thomas Payne
Director de proyectos	Jackie Barbour
Director de proyectos	Stacey Pruden
Business Affairs	Emilie Douque
Productora	Brenninkmeijer & Isaacs
Realizador	Camille Herren
Director de fotografía	Mark de Meijer
Productor	Yvonne Knook
Productor ejecutivo	Jelani Isaacs
Montaje	Wieden + Kennedy Amsterdam
Montador	Quentin van den Bossche
Audiopost	Wave Amsterdam
Sound Designer	Alex Nicholls-Lee
Sound Designer	Mirjam Gevers
Studio Producer	BEN TOMLIN
Producción musical	Amp. Amsterdam
Postproducción	Glassworks Amsterdam
Flame Lead	Morten Winther
Flame Artist	Kyle Obley
Flame Assistant	Hugo Rodrigues
Grading/Online	Matt Hare
Productor	Jane Baks