Ok Go / S7 Airlines - "Upside Down & Inside Out #GravitysJustAHabit"

TutkovBudkov

TutkovBudkov Volgograd, Rusia

Premios

34044

Marca: Ok Go / S7 Airlines
País: Rusia

Anunciante: Ok Go

Título	Upside Down & Inside Out #GravitysJustAHabit
Brief	Russian airline S7 helped rock band OK Go transform an aircraft normally used for astronaut training – it leaves the earth’s atmosphere for short periods, provoking weightlessness – into the setting for an amazing music video. Band members and acrobats dressed as cabin crew get up to all sorts of immaculately choreographed japes in zero G. The result is an eye-popping piece of branded content that put S7 and its Russian agency Tutkovbudkov in the headlines.
Agencia	TutkovBudkov
Campaña	Upside Down & Inside Out #GravitysJustAHabit
Anunciante	Ok Go
Marca	Ok Go / S7 Airlines
Posted	Abril 2016
Sector Empresarial	Otros
Sinopsis	S7 Airlines is a brand with the mission to inspire people to chase their dreams, and to provide them the means to do so. OK GO is a band with the most improbable dreams. Together, they proceeded with a lyric from the band's latest single, “Gravity is just a habit”, as the motto for their ambitious branded content music video that was shot entirely in zero gravity aboard a reduced gravity aircraft. On social media impressions were over 250 million active users. With the massive publicity that followed the video release, approximately 3 billion impressions were generated. The video was launched on Facebook on 11 Feb 2016, simultaneously with the release of a short clip on Instagram's main account (with 137 million followers), and exclusive availability of Behind-The-Scenes clips in Instagram's Search and Explore category, Snapchat stories, and partner's websites.
Resultado	Over 25,000,000 views in the first 24 hours. Over 50,000,000 views in the first month. The project have been covered by more than 500 press sources online and in print.
Medio	Music Video
Duración	201 seconds
Director creativo	Dima Tutkov
Productor de la agencia	Oleg Barinboim
Ejecutivo de cuentas	Sergey Polyakov
Responsable de conceptos / redactor	Ena Shilyaeva
Fotógrafo	Nikolay Ivanov
Productora	ProFilm, Moscow
Productora	Bob Industries
Productora	Santa Monica
Productor de la productora	Vladimir Sigalov
Productor de la productora	Mikhail Gerasimov
Productor de la productora	tk knowles
Productor de la productora	Chuck Ryant
Productor de la productora	John O'Grady
Productor de la productora	Melissa Murphy
Productor de la productora	Kathleen Custer