Philip Arvidson
Realizador at Made by Forest
Stockholm, Suecia
TítuloThe Food Angle – Goodfellas
Agencia
Campaña The Food Angle
Anunciante TINE Norske Meierier
Marca Jarlsberg
Fecha de primera difusión/publicación 2016 / 10
Sector Empresarial Queso
Lema A new take on classic movie scenes, all about the starring dish
Sinopsis Cheese brand Jarlsberg is bringing classic food scenes back to life in The Food Angle. Three memorable dining-table moments have been rigorously re-enacted, with stunning attention to detail in props, scenery and actors. Only one thing differs - the shot is from above, with all the attention on the starring dish. Dialogue has been cut and replaced with witty subtitles that reveal how to cook the meal.
The movies that inspired the campaign include favorites such as ‘Home Alone’, ‘When Harry Met Sally’ and ‘Goodfellas’.
The films promote the launch of an IMDB-inspired cookbook, giving food enthusiasts and movie buffs the opportunity to relive scenes and eat like their favorite movie characters. 
Medio Web Film
Duración
Más información jarlsberg.com/foodangle
Director creativo
Director creativo
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Responsable de conceptos / redactor
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