Kate MacNevin

Kate MacNevin

Close WORLDWIDE CHIEF OPERATING OFFICER N at MRM//MCCAN
Birmingham, Michigan, Estados Unidos

Sumario

A strategic marketer with nearly 20 years of experience focused on building strong Canadian brands and long-term partnerships with Clients. Experienced in dealing with top-tier, national brands and diverse, integrated businesses, including retail, automotive, packaged goods and telecommunications.
In my role as Worldwide Chief Operating Officer for MRM//McCann, I am responsible for spearheading all operations strategy and policies, as well as overseeing daily operations across all of our departments and regions globally. I also remains a key leader on McCann Worldgroup’s global Chevrolet business.

I began my career in 1992 in her native Canada working on the Procter & Gamble account at Grey Canada. In 1994 I moved to Cossette Communications Marketing Toronto, where I developed integrated communications solutions for accounts across diverse sectors such as retail, financial services and telecom. It also led to my entry into automotive marketing. In 2004, I was promoted at Cossette to VP, National Business Leader with responsibility for a range of accounts, including General Motors of Canada Ltd, Shoppers Drug Mart, the Ontario Lottery Corporation and Petro-Canada.

In 2006, I joined MacLaren McCann in Toronto, rising in 2009 to become General Manager in charge of the GM Canada business. In the spring of 2012, the Commonwealth//McCann agency was created to handle the consolidated global Chevrolet account, and I joined the newly formed Detroit-based unit as Director of Global Operations. In 2014, I was promoted to EVP, Executive Director of Global Operations. I was named Worldwide COO for MRM//McCann in 2016.

Experiencia en el sector

Positions

Executive Director of Global Operations
Detroit, Estados Unidos
January 2014 - Presente (6 años 8 meses)
SVP, Global Director of Business Operations, Commonwealth
McCann Erickson, Detroit
2012 - 2014 (2 años)
Sr. Vice President, General Manager
Toronto, Canadá
2009 - 2012 (3 años)
Client :General Motors of Canada Ltd.
Vice President, Group Account Director
Toronto, Canadá
2005 - 2009 (4 años)
Responsible for integrated brand leadership on Pontiac, Buick and GMC brands
VP, National Business Leader
Québec City, Canadá
2004 - 2005 (1 año)
Responsible for strategic & brand leadership, Client/Agency relationship and management of overall business for General Motors (Saturn & Saab brands), Shoppers Drug Mart and OLGC (Cash For Life, Keno and Instant Variety portfolio). Managed total resources of the organization (Agency and Cossette affiliates) to deliver integrated solutions to the Clients
Group Account Director
Québec City, Canadá
1994 - 2004 (10 años)
Management of key businesses delivering integrated communications to Clients including: General Motors of Canada (Saturn, Saab & Isuzu brands), Petro-Canada, Bank of Bermuda, Bell Mobility and Scotiabank.
Promoted to Group Account Director 1999, previously held positions of Account Director and Account Supervisor

Formación

B Sc. Field Of Study Cognitive Science

1989 - 1992 (3 años)

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