| Título | 6 Takes of Drama |
| Agencia | Grey (Thailand) Ltd. |
| Campaña | 6 Takes of Drama |
| Anunciante | Dhospaak |
| Marca | Kulov |
| Posted | Marzo 2021 |
| Sector Empresarial | Whisky, ginebra, vodka? |
| Filosofía | In Thailand, a heavily Buddhist country, all alcohol advertising is highly regulated with very strict guidelines. Brands cannot communicate overtly the superiority of the product or come off as 'promoting drinking'. Kulov Vodka is smooth and superior for its 6 times distillation process. To say this, the strategy is to tie the message in with a problem that everyone can easily relate to: undistllled emotional posts on social media. Because we've all experienced impulsive posts (initiated by ourselves or others) that can cause unnecessary drama. Before you post something emotional, distilling your thoughts (6 times) will make sure conflicts can be easily avoided. The film ingeniously blends together the superiority of the product and a positive social message. |
| Medio | Web Film |
| Duración | |
| Responsable de la creación | Jureeporn Thaidumrong |
| Responsable de la creación | Asawin Phanichwatana |
| Director creativo | Asawin Phanichwatana |
| Director creativo | Jesse Wong |
| Director artístico | Pheraphas Jongphatcharanan |
| Responsable de conceptos / redactor | Jesse Wong |
| Chief Executive Officer (CEO) | Kanaporn Hutcheson |
| Chief Operating Officer (COO) | Thipayachand Hasdin |
| Productora | Happy Ending Fillm |
| Chairman | Thor Santisiri |
| General Manager | Kanokkorn Seehapan |
| Responsable de conceptos / redactor | Natthinee Ruengves |
| Responsable de conceptos / redactor | Pandarie Somjit |
| Group Account Director | Vorawan Kaewket |
| Responsable de cuentas de agencia | Pitimon Protien |
| Planning Director | Jongkoch Dusittanakarin |
| Realizador | Nawapol Thamrongrattanarit |
| Productor de la productora | Pacharin Surawatanapongs |
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