Título | Goodluck |
Agencia | AMV BBDO |
Campaña | Made of More Football 2018 |
Anunciante | Diageo |
Marca | Guinness |
Fecha de primera difusión/publicación | 2018 / 3 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Sinopsis | Nigerian Goodluck tells how his love of football helped to find love, friendship and happiness, despite losing his leg |
Filosofía | The stories are all football-related to tie in with Guinness’s sponsorship of sub-Saharan Africa TV network DSTV’s coverage of English Premier League football. At the end of each film, the storyteller links the obstacles they have overcome and the achievements they have had to being ‘Made of Black’ – a connection to the Guinness ‘Made of More’ platform which tells stories of how unexpected character, in people and beer, enrich the world around us. |
Problema | Champion those Made of Black who, together, contribute to a more fulfilling world. |
Medio | Televisión |
Duración | |
Productora | Stink Films |
Audio Post Production | 750mph |
Director de publicidad | Graham Villiers-Tuthill |
Director de publicidad | Jessica Lace |
Director de publicidad | Orla Nagle |
Head Of Planning | Nicola Sargent |
Production Service Company | Ginger Ink |
Director ejecutivo de creación | Mike Schalit |
Director ejecutivo de creación | Alex Grieve |
Director ejecutivo de creación | Adrian Rossi |
Director creativo | Andy Clough |
Director creativo | Richard McGrann |
Responsable de conceptos / redactor | Richard McGrann |
Responsable de conceptos / redactor | Andy Clough |
Responsable de conceptos / redactor | Robert Wilkins |
Responsable de conceptos / redactor | Leo Maguire |
Director artístico | Andy Clough |
Planificador de cuentas | David Edwards |
Planificador de cuentas | Tom Claridge |
Responsable de cuentas de agencia | Michael Pring |
Responsable de cuentas de agencia | Samantha Morgan |
Responsable de cuentas de agencia | Tom Lawson |
Productor de la agencia | Miles Nathan |
Productor de la agencia | Charlie Thacker |
Productor de la agencia | Yvonne Clayton |
Media Agency | Carat |
Media Planner | Graham Deneys |
Media Planner | Jenna Kreft |
Productor ejecutivo | Jon Chads |
Productor de la productora | Paz Parasmand |
Postproducción | The Mill London |
Montador | Peter Norrey |
Montaje | Cut and Run London |
Montador | Sam Jones |
Colorista | Alex Bickel |
Colorization | Color Collective |
Realizador | Wilkins & Maguire |