| Título | Giving Tuesday Facebook Page |
| Agencia | Publicis Sapient |
| Campaña | Giving Tuesday |
| Anunciante | Citizens Bank |
| Marca | Citizens Bank |
| Posted | May 2015 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Sinopsis | For Citizens Bank, giving back to the community is simply part of being a good bank. In fact, it’s something they do every day as part of their Citizens Helping Citizens program. So for #GivingTuesday, it was only natural that the brand step in with a social campaign to help local communities. |
| Filosofía | The idea tapped into what our audience was already doing during the holidays: setting artful, holiday-themed, and even simple everyday plates as they welcome family and friends to their tables. To reach our audience—and engage them right where the #GivingTuesday conversation was happening—we leveraged paid and organic posts on Facebook and Twitter. |
| Problema | Our objective was to drive awareness of Citizens Bank’s efforts as well as positive brand association—and inspire consumers and employees to rally together for a common cause: fighting hunger. Our message: Set #AnExtraPlate at your table this holiday season, share a photo with #AnExtraPlate, and we’ll donate a meal to a local food bank. |
| Resultado | In social channels, the response to our campaign was overwhelmingly positive. Facebook comments ranged from “I’m sharing! Thank you Citizens” to “Really great idea! I’m so glad Citizens is my bank!” to “Christmas will be brighter for those in need.” Most importantly, this campaign made a difference, as more than 100,000 meals were donated to local food banks—and countless people in our communities felt all the goodness the season can bring. |
| Medio | Redes Sociales |
| Director creativo | Jennifer Putnam |
| Director artístico | Jason Woz |
| Director creativo adjunto | Kim Kauffman |
| Marketing Strategy Manager | Jenessa Carder |
| Director creativo | Laura Beckford |
| Director creativo adjunto | Laura Beckford |
| Senior Social Media Marketing Strategist | Crystal Aria |
| Director de cuentas | Dave Theran |
| Senior Integrated Producer | Mike Diaz |
Más creaciones
VER TODOGiving Tuesday Twitter Page
- MARCA:
- Citizens Bank
- AGENCIA:
- Publicis Sapient
Giving Tuesday Social Posts
- MARCA:
- Citizens Bank
- AGENCIA:
- Publicis Sapient
Giving Tuesday Online Presence
- MARCA:
- Citizens Bank
- AGENCIA:
- Publicis Sapient
Corporate Giving Page
- MARCA:
- Citizens Bank
- AGENCIA:
- Publicis Sapient
How to Set #AnExtraPlate with Citizens Bank this Holiday Season
- MARCA:
- Citizens Bank
- AGENCIA:
- Publicis Sapient
Feed it Forward
- MARCA:
- Halo Purely for Pets
- AGENCIA:
- Publicis Sapient