| Título | Inconvenience Stores |
| Agencia | CHEP Network |
| Campaña | Inconvenience Stores |
| Anunciante | Swann motorcycle Insurance Australia |
| Marca | Swann motorcycle Insurance Australia |
| Fecha de primera difusión/publicación | 2017 / 8 |
| Sector Empresarial | Seguros |
| Sinopsis | Swann Insurance is a specialist motorcycle insurer in Australia. Turning an everyday errand into an epic adventure, it set up "Inconvenience Stores" at the end of Australia’s best rides, stocked with milk, chocolate and toilet paper. These were free for riders and offered them a 10% insurance discount via a unique code. Getting the milk now meant getting on your bike for hours – or in some cases days. But the campaign struck the right chord with bikers. The Inconvenience Stores stocked useful stuff like milk, chocolate and toilet paper. So what was so inconvenient about them? They were located in the middle of nowhere. Luckily, this was all the excuse motorcycle fans needed to hop on their bikes and set out on the open road. Behind the stores was Swann Insurance, an Australian motorcycle insurance specialist. |
| Medio | Case Study |
| Duración | |
| Chief Executive Officer (CEO) | Chris Howatson |
| Managing Director | Michael Titshall |
| Group Account Director | Bryce Coombe |
| Planificador estratégico | Nathan Rogers |
| Responsable de cuentas de agencia | Sophie Turner |
| Ejecutivo de cuentas | Andrew Mitchell |
| Operations Director | Pravina Kumar |
| Director ejecutivo de creación | Ant White |
| Director creativo | Joe Hill |
| Director creativo | Garret Fitzgerald |
| Miembro del equipo creativo | Cameron Bell |
| Miembro del equipo creativo | Sam Dickson |
| Director of Print Production | Shayne Simpson |
| Jefe de impresión | Tom Weller |
| Postproducción | Jenny Livingston |
| Realizador | Matt Weston |
| Director de fotografía | Liam Gilmour |
| Montador | Damian Capicchiano |
| Postproducción | Matt Thompson |
| General Manager | Vaughan Coots |
| Marketing Manager | Rita Ibrahim |
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