Australian Equality Campaign - "For every Bachelor and Bachelorette"

Leo Burnett

Leo Burnett Sydney, Australia

6465

Título	For every Bachelor and Bachelorette
Agencia	Leo Burnett
Campaña	'For every Bachelor and Bachelorette'
Anunciante	Australian Equality Campaign
Marca	Australian Equality Campaign
Posted	Febrero 2019
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	With a single donated media spot during the finale of The Bachelor, we hijacked a popular reality TV moment to inspire Australians to vote Yes to legalising same-sex marriage. We identified a significant moment in time - the arrival of postal voting ballots on September 14, and the show's finale that same night. We created a film to target this perfect opportunity for maximum impact. Created with zero production budget and zero media spend, the film was widely shared on social media, upstaging the show’s grand finale and creating huge conversation in the media that night and in the days following.
Medio	Televisión y Cine
Director creativo	Andrew Woodhead
Director creativo	sarah mcgregor
Productora	Airbag
Realizador	Adrian Bosich
Productor de la productora	Martin Box
Productor de la agencia	Eliza Malone
Responsable de la creación	Jason Williams
Chief Executive Officer (CEO)	Melinda Geertz
Miembro del equipo creativo	Katarina Matic
Director de cuentas	Rhys Thomas
PR	Katy Denis
Postproducción	Nick Venn
Productor delegado	Megan Glass
Editorial Producer	Olivia Carolan
Assistant Editor	Damien Magee
Assistant Editor	Lucas Baynes
Grade	Manimal
Online Studio	Manimal
Grade	Ryan Brett
Grade	Chelsea Nieper
Online Producer	Chelsea Nieper
Sonido	Nylon - Simon Lister