PRIDE - "Let’s see things from a new Perspective "

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Emiratos Árabes Unidos

Premios

30710

This ad is part of the ACT Responsible Collection

Marca: PRIDE
País: Emiratos Árabes Unidos

Anunciante: Emirates NBD

Título	Let’s see things from a new Perspective
Agencia	FP7/DXB - McCann Worldgroup
Campaña	PRIDE – People Receiving Independence and Dignity through Empowerment.
Anunciante	Emirates NBD
Marca	PRIDE
Fecha de primera difusión/publicación	2015 / 2
Sector Empresarial	Concienciación social sobre la discriminación racial / étnica / los discapacitados
Lema	Let’s see things from a new Perspective
Sinopsis	Emirates NBD invited people in the UAE to a special art exhibition called ‘Perspectives' showcasing exclusively curated work created by upcoming artists. 100% of the proceeds went to Manzil – an NGO for special needs children in the UAE.
Filosofía	We conducted a live auction in conjunction with Auction House, where patrons could own those works of art. We then gave them the opportunity to meet the talented artists. And the surprise they experienced was something they were not expecting.
Medio	Case Study
Duración	269 seconds
Head of Insights & Strategy	Tahaab Rais
Director creativo adjunto	Josephine Younes
Director creativo adjunto	Nayaab Rais
Creative Strategy and Insights	Tahaab Rais
Director artístico	Josephine Younes
Responsable de conceptos / redactor	Nayaab Rais
Director de cuentas	Vicky Kriplani
General Manager – Business Unit	Spiro Malak
Responsable de cuentas de agencia	Layan El Hafi
Ejecutivo de cuentas	Erna Redzepagic
Diseñador	sameer ketkar
Design Director	Erol Salcinovic
Head of Creative Services	Khaled Hamza
Director de producción	Sreenivasan Kuniyil
Studio Artist	Kashif Ahmed
Retouch Artist	Amit Borawake
Events & Activations Manager	Chelle Dauban
Head of Group Brand Management	Elena Cruz (Emirates NBD)
CSR Program Manager	Abeer Khalfan Obaid Khalfan (Emirates NBD)
Producción	Filmpudding
Productor ejecutivo	Layal Moukahal Azzi
Senior Producer	Alain Abi Khalil
Director de producción	Kamilla Huseynova
Associate Producer	Carla Sawan
Realizador	Nizar Sfair
Director de fotografía	Riki Butland
First Assistant Director	Jeremy Williams
First Assistant Director	Ziv Gordon
Gear House	Inhouse Film
Gear House	Pro Action
Post Production House	Serena
Music Composition	BKP Music
Production Consultant	Dolly Saidy (Mint)
Productor	Rawan Khatib (Mint)
Editors and Motion Artists	Ashraf Muhammadunny
Editors and Motion Artists	Aurangzaib Zafar
Photography	Ashraf Muhammadunny