World ParaAthletics Championships and IAAF World Championships - "The Race Is On"

BBH Sport London, Reino Unido

8721

Marca: World ParaAthletics Championships and IAAF World Championships
País: Reino Unido

Anunciante: London 2017 & IAAF World Championships

Título	The Race Is On
Agencia	BBH Sport
Campaña	The Race Is On
Anunciante	London 2017 & IAAF World Championships
Marca	World ParaAthletics Championships and IAAF World Championships
Fecha de primera difusión/publicación	2016 / 8
Sector Empresarial	Equipos deportivos, Eventos deportivos
Sinopsis	The film opens with the nation’s favourite long-distance superstar and former World Champion, Paula Radcliffe, who sets about her daily run only to be overtaken by an eager member of the public in what transpires to be the nation racing to get to The Stadium, Queen Elizabeth Olympic Park. As the film continues, athletic greats including former World Record holder and Olympic medallist Colin Jackson, Paralympic gold medalists David Weir and Jonnie Peacock, and heptathlete Katarina Johnson-Thompson all find themselves in a race against the public man, woman, child and even lawnmower in tow – across the back drop of London, all eager to be part of 2017’s biggest event, back at the stadium which captured the nation in 2012.
Filosofía	The campaign is set to galvanise the nation and recreate the spirit and passion for major sporting events hosted in London
Medio	Televisión
Duración	83 seconds
Productora	The Sweet Shop
Montaje	Tenthree
Postproducción	Framestore
Sonido	Factory Studios
Actor /Celebridad	Paula Radcliffe
Director de publicidad	Heather Reading
Managing Partner	Luisa Fernandez
Miembro del equipo creativo	Claire Stokes
Miembro del equipo creativo	Maria Sousa Machado
Director creativo	Matt Moreland
Director creativo	Chris Clarke
Director ejecutivo de creación	Ewan Paterson
Strategy Director	Darius Karbassioun
Business Leader	Luisa Fernandez
Director de cuentas	Aymara Blanco
Realizador	Mark Albiston
Montador	Billy Mead
Productor ejecutivo	Justin Edmund-White