Título | The distress signal |
Agencia | Anorak Oslo |
Campaña | The distress Signal |
Anunciante | Amnesty International |
Marca | Amnesty International |
Posted | Diciembre 2018 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Sinopsis | When Norway, in 2017, was the first country in the world to shut off their FM-radio-network, Amnesty International turned it back on, to broadcast its first distress signal since second world war. The distress signal was a looped recording from the sister of Teodora Vasquez - a Salvadoran woman sentenced to 30 years in jail after suffering a stillbirth. With the help of our own FM-receiver we managed to hijack the FM-radio-network. And the national media caught on at once. But since our FM-receiver only had a radius of 8 km(5 miles), we decided to make it possible for people to help boost Tedora's distress signal. With the help of two 24/7 LIVE streams of the same distress signal - one for Facebook and one for twitter - we made it possible for anyone to spread the signal by turning their Facebook or twitter into a radio antenna. |
Medio | Televisión |
Duración | |
Responsable de conceptos / redactor | Hallvard Fjeldbraaten |
Director artístico | Jens-Petter Aarhus |
Productora | Making Waves Australia |
Productora | Noa Keren |
Productor de la agencia | Janne Espevalen |
Productor de la agencia | Kristina Tallaksen |
Productor de la agencia | Bjørn Molstad |
Productor de la agencia | Lars Georg Teigen |
Programador | Henrik Fischer Bjelland |
Programador | Piotrek Janosz |
Programador | Gjermund Norderhaug |
PR | Henrik Guderud |
PR | Marianne Skøien |
PR | Mette Bruaas |
Realizador | Nøkkvi Thorsteinsson |
Realizador | Darri Thorsteinsson |
Diseño imagen | Nøkkvi Thorsteinsson |
Diseño imagen | Darri Thorsteinsson |
PR Agency | Sander Slager |
Media Agency | Oath |
Diseñador | Sondre Hårstad |
Diseñador | Maria Sætre |
Planificador de cuentas | Ole Pedersen |