Keurig Kold - "Make Your Favorite Cold Drinks"

Havas New York

Havas New York New York, Estados Unidos

25111

Marca: Keurig Kold
País: Estados Unidos

Anunciante: Keurig, Incorporated

Título	Make Your Favorite Cold Drinks
Agencia	Havas New York
Campaña	Keurig Kold
Anunciante	Keurig, Incorporated
Marca	Keurig Kold
Fecha de primera difusión/publicación	2015 / 9
Sector Empresarial	Pequeño electrodoméstico y elementos de decoración para el hogar
Sinopsis	Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube. “Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.”
Medio	Interactivo
Duración	30 seconds
Group Executive Creative Director	Israel Garber
Group Executive Creative Director	Jason Musante
Director ejecutivo de creación	Dustin Duke
Director ejecutivo de creación	Jon Wagner
ACD/AD	Kristine Salm
ACD/CW	Guy Seese
Co-Head of Production	Sylvain Tron
Productor ejecutivo	Deepa Joshi
Junior Producer	Christina Leprine
Director de cuentas	Laura Dartnell
Director de cuentas	Laure Ayel
Ejecutivo de cuentas	Alex Zubak
Chief Strategy Officer	Tim Maleeny
Head Of Planning	Dana Ewing
Strategy Director	Alla Gonopolsky
Strategy Director	Maggie Windsor Gross
Strategy Director	Neil Kumar
Productora	Brand New School
Realizador	CHRIS DOOLEY
Managing Partner	Devin Brook
Visual Effects Supervisor	Mark French
Productor delegado	David Wolfson
Postproducción	Brand New School
Creative Director, Brand New School	CHRIS DOOLEY
Diseñador	Andrés Rivera
Diseñador	Jeffrey Welk
Diseñador	Morten Kühl Christensen
Diseñador	Kris Wong
Diseñador	Serge Kirsanov
CG Supervisor	Russ Wootton
Gráficos 3 D	Morten Kühl Christensen
Gráficos 3 D	Dan Bradham
Gráficos 3 D	Jeff Bryson
Gráficos 3 D	Shane Csontos-Popko
Flame Artist	Mark French
Flame Artist	Kirk Balden
Storyboard Artist	Ryan Beckwith
Montador	Moss Levenson
Assistant Editor	Tyler Byrnes
Colorista	Colin Travers
Responsable de la producción	Julie Shevach
Supervising Producer	Suzanne Potashnick
Director de fotografía	Jimmy Matlosz