Título | Make Your Favorite Cold Drinks |
Agencia | Havas New York |
Campaña | Keurig Kold |
Anunciante | Keurig, Incorporated |
Marca | Keurig Kold |
Fecha de primera difusión/publicación | 2015 / 9 |
Sector Empresarial | Pequeño electrodoméstico y elementos de decoración para el hogar |
Sinopsis | Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube. “Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.” |
Medio | Interactivo |
Duración | |
Group Executive Creative Director | Israel Garber |
Group Executive Creative Director | Jason Musante |
Director ejecutivo de creación | Dustin Duke |
Director ejecutivo de creación | Jon Wagner |
ACD/AD | Kristine Salm |
ACD/CW | Guy Seese |
Co-Head of Production | Sylvain Tron |
Productor ejecutivo | Deepa Joshi |
Junior Producer | Christina Leprine |
Director de cuentas | Laura Dartnell |
Director de cuentas | Laure Ayel |
Ejecutivo de cuentas | Alex Zubak |
Chief Strategy Officer | Tim Maleeny |
Head Of Planning | Dana Ewing |
Strategy Director | Alla Gonopolsky |
Strategy Director | Maggie Windsor Gross |
Strategy Director | Neil Kumar |
Productora | Brand New School |
Realizador | CHRIS DOOLEY |
Managing Partner | Devin Brook |
Visual Effects Supervisor | Mark French |
Productor delegado | David Wolfson |
Postproducción | Brand New School |
Creative Director, Brand New School | CHRIS DOOLEY |
Diseñador | Andrés Rivera |
Diseñador | Jeffrey Welk |
Diseñador | Morten Kühl Christensen |
Diseñador | Kris Wong |
Diseñador | Serge Kirsanov |
CG Supervisor | Russ Wootton |
Gráficos 3 D | Morten Kühl Christensen |
Gráficos 3 D | Dan Bradham |
Gráficos 3 D | Jeff Bryson |
Gráficos 3 D | Shane Csontos-Popko |
Flame Artist | Mark French |
Flame Artist | Kirk Balden |
Storyboard Artist | Ryan Beckwith |
Montador | Moss Levenson |
Assistant Editor | Tyler Byrnes |
Colorista | Colin Travers |
Responsable de la producción | Julie Shevach |
Supervising Producer | Suzanne Potashnick |
Director de fotografía | Jimmy Matlosz |