M.J. Bale - "Uncrushable"

TBWA\Sydney

TBWA\Sydney Pyrmont, Australia

Premios

20355

Marca: M.J. Bale
País: Australia

Anunciante: M.J.Bale

Título	Uncrushable
Agencia	TBWA\Sydney
Campaña	Unsuitable Journey
Anunciante	M.J.Bale
Marca	M.J. Bale
Fecha de primera difusión/publicación	2016
Sector Empresarial	Ropa de hombre
Sinopsis	M.J. Bale wanted to the world to know that its tough but smart suits can withstand the wear and tear of business travel. So the brand hired an Australian model and sent him on the ultimate road test, while fans followed him on Facebook and Instagram. First he was dressed in Sydney for a photo shoot in London. Then, wearing one suit and deprived of sleep and hotels, he travelled for five days, crossed nine countries and relied on ten different modes of transport – all to show that while you can crush the man, you can’t crush the suit.
Filosofía	To shoot its 2016 winter campaign, MJ Bale dressed an unsuspecting model in Sydney for a fashion shoot that was happening in London. The route to London was fierce, with five days non-stop travel across nine countries and 10 modes of transport all in one suit. As soon as the the model and the small crew arrived in London, they began shooting the 2016 MJ Bale winter campaign. Model Tom Bull was a broken man but the suit was impeccable, proving that you can crush the man, but you can’t crush the MJ Bale suit.
Medio	Web Film
Duración	127 seconds
Director ejecutivo de creación	Wesley Hawes
Director ejecutivo de creación	Gary McCreadie
Digital Creative Director	Russ Tucker
Director creativo	Craig Brooks
Chief Executive Officer (CEO)	Paul Bradbury
Diseñador	Chris Mawson
Responsable de la producción	Jonathan Pitcher
PR Agency	Eleven
Director de cuentas	Fiona Milliken
Responsable de cuentas de agencia	Jade Barringer
Fotógrafo	Jake Terrey
Producción de sonido	Factory Studios