Daniel Harvey
Chief Creative Officer at Zone
London, United Kingdom, Reino Unido
TítuloOverdraft Cost Calculator
Agencia
Campaña RBS Digital Brand Revitalization
Anunciante The Royal Bank of Scotland
Marca The Royal Bank of Scotland
Fecha de primera difusión/publicación
Sinopsis We revitalized the RBS and NatWest brands online by unlocking the creative capabilities of the new visual identity. Using unique design thinking and technology, we were able to deliver an improved experience across desktop, mobile, mobile apps, online banking and digital tools. This included art direction, content strategy, user experience and technology integration for both RBS and NatWest’s Personal and Private Banking sites.
The design approach knits; Be human, Be relevant, Be clear and Be wonderful, creates a connected visual flow by knitting together contents to create a well branded, seamless experience and visual choreography. Unique shapes have been carefully used to help guide the user through the content and create visually well-connected journeys. There has also been an emphasis on clarity and legibility to help guide the user through the experience. By being positive, warm and “everyday”, the brand gives the customer a helpful online experience. 
Medio Sitios de Internet
Creative Director, Experience Design
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