46664/Coca-Cola - "Together: Celebrating 100 years of the Coca-Cola bottle "

Ogilvy Paris

Ogilvy Paris Levallois-Perret, Francia

28847

Marca: 46664/Coca-Cola
País: Francia

Anunciante: Coca-Cola Company

Título	Together: Celebrating 100 years of the Coca-Cola bottle
Agencia	Ogilvy Paris
Campaña	Together: Celebrating 100 years of the Coca-Cola bottle - by David LaChapelle
Anunciante	Coca-Cola Company
Marca	46664/Coca-Cola
Fecha de primera difusión/publicación	2015 / 2
Sector Empresarial	Bebidas gaseosas
Sinopsis	The brief was simple. Coca-Cola wanted to celebrate the 100 year Anniversary of the Coca-Cola bottle. Our idea came from the fact that this bottle is one of the most famous pieces of design in the world. We wanted to celebrate it in a way no other product can do it.
Filosofía	Collaborating with David LaChapelle: David LaChapelle was for our client and us an obvious choice. He is as pop as the product—loves doing iconic work. It was very easy to convince him to participate. His answer to us was that he wanted to do it because the idea and the product were incredibly powerful and iconic. It was an amazing shoot and he is an amazing artist. Biggest challenge in the development: Finding a way for everyone to see the bottle and the brand immediately-- knowing that there is no branding. It is really bold and smart from the client to launch this print without any logo or even product in it. And even if there is nothing that tells you it's Cola-Cola. . .the brand is everywhere: from the togetherness, to the shape of the bottle and the iconicity. Together: Peace and Love. . .to start? Coca-Cola is about bringing people together and to help them share happiness. Celebrating peace and love is in the DNA of the brand. And we all believe that today, more than ever before, it's the thing we need to fight for.
Medio	Televisión
Duración	31 seconds
Editorial Company	Final Cut
SPECIAL EFFECTS/SFX/POST COMPANY	The Mill New York
CEO	Philip Heimann
Director ejecutivo de creación	Baptiste Clinet
Director creativo	Nicolas Lautier
Responsable de conceptos / redactor	Riccardo Fregoso
Director artístico	Jeremy Bouchet
Director artístico	Julien Chiapolini
Strategic Director	Hadi ZABAD
TV Producer	Antoine BAGOT
Art Buying Director	Laurence Nahmias
Business Director	Ben MESSIAEN
Responsable de cuentas de agencia	Nicolas BOIVIN
Responsable de cuentas de agencia	Eloïse HAYE
Productor ejecutivo	Rebecca SKINNER
Realizador	David LaChapelle
Cinematographer (DoP	Paul CAMERON
Productor delegado	William Green
Productor ejecutivo	Saima AWAN
Montador	Adam Rudd
Sfx/Post supervisor	Phil CROWE
Productor ejecutivo	Kait BOEHM
Productor ejecutivo	James WELLS
Productora	HSI (Los Angeles)
MUSIC COMPANY/ MIX & AUDIO POST	HUMAN WORLDWIDE