Hot Wheels - "The Drive "

BBDO San Francisco

BBDO San Francisco San Francisco, Estados Unidos

9282

Marca: Hot Wheels
País: Estados Unidos

Anunciante: Mattel, Inc.

Título	The Drive
Agencia	BBDO San Francisco
Campaña	Challenge Accepted
Anunciante	Mattel, Inc.
Marca	Hot Wheels
Fecha de primera difusión/publicación	2017 / 9
Sector Empresarial	Juguetes y juegos
Sinopsis	The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world. To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills.
Medio	Web Film
Duración	72 seconds
Responsable de la creación	Matt Miller
Responsable de la creación	David Lubars
Director creativo	Ben Einziger
Director artístico	Tu Phan
Director artístico	Page Kishiyama
Responsable de conceptos / redactor	Aaron Gough
Responsable de conceptos / redactor	Timothy White
Managing Director	Marc Burns
Group Account Director	Kim Fredkin
Management Supervisor	William Jones
Ejecutivo de cuentas	Alexandra Hamill
Chief Strategist	Tim Millar
Director of Communication Strategy	Heidi Keel
Strategy Director	Jose Higuera
Productor ejecutivo	Patti Bott
Business Affairs	Danielle Ivicic
Productora	Tool of N. America
Realizador	Erich Joiner
Música	Massive Music
Montaje	No. 6 Post
Montador	Chan Hatcher
Colorista	Billy Hobson
Colorization	Shed
Sound Designer	Matt Miller
Empresa de creación sonora	Lime Studios
VFX Supervisor / 3D Lead Artist	Paul O'Shea