Experian - "Goths"

BBH

BBH London, Reino Unido

10791

Marca: Experian
País: Reino Unido

Anunciante: Experian

Título	Goths
Agencia	BBH
Campaña	You, and only you
Anunciante	Experian
Marca	Experian
Fecha de primera difusión/publicación	2019 / 10
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Sinopsis	Business case: Experian is a market leader in credit scores and reports, and they’ve helped millions of people access, understand and improve their score over the years. Experian wants to boost awareness that they directly help consumers find and apply for credit products more suited to them and improve their overall financial position. Brief: Get consumers to understand that Experian can help them find credit products that are suited to their specific needs. Strategy: Whilst other companies use some data to select the products that they present to potential consumers, the quality, range and experience of financial information that Experian use sets them apart. That means Experian aggregate the right data to provide a comprehensive view of the consumer. They then use their well-established relationships with credit providers to ensure they recommend the products that are right for that specific person - helping them to make better financial decisions. Creative Idea: Other companies offer similar people similar deals. But as Experian has the relevant insights, with most successful lending decisions being made using Experian financial data, they can provide deals that are right for you, and only you. We bring this to life by focusing on large groups of people who all appear very similar because they all belong to the same ‘tribe’. However, as a VO reveals more and more distinguishing criteria, the tribe dwindles until we arrive at the one individual we’ve been looking for.
Medio	Televisión
Duración	40 seconds
Productora	Outsider
Marketing Director	Louise Nickson
Senior Marketing Manager	Jack Jones
Miembro del equipo creativo	Andrew Stone
Miembro del equipo creativo	Adrian Thomas
Director creativo	Nick Kidney
Director creativo	Kevin Stark
Strategist	John Harrison
Strategist	Frankie Everson
Strategist	Saskia Jones
Strategic Business Lead	Harriet Grange
Director de cuentas	Nick O'Donnell
Responsable de cuentas de agencia	Marina Atanassova
Productor	Jemima Bowers
Assistant Producer	Michelle Hagan
Productor de la productora	John Madsen
Director de fotografía	Stephen Keith Roach
Postproducción	Sheamus O'Kane @ The Mill
Montador	Ed Cheeseman
Montador	Joe Guest
Montaje	Final Cut New York
Lead Music Supervisor	Adam Smythe
	Black Sheep Studios
Media Agency	Remind-PHD
Sonido	String & Tins