Toronto Jewish Film Festival - "Yoga"

FCB Canada

FCB Canada Toronto, Canadá

8979

Marca: Toronto Jewish Film Festival
País: Canadá

Anunciante: Toronto Jewish Film Festival

Título	Yoga
Agencia	FCB Canada
Campaña	Swedish Car
Anunciante	Toronto Jewish Film Festival
Marca	Toronto Jewish Film Festival
Fecha de primera difusión/publicación	2015 / 4
Sinopsis	Just because you’re not Jewish doesn’t mean you can’t attend this year’s Toronto Jewish Film Festival.
Filosofía	That’s the message of a new campaign created by FCB Toronto to promote the event, which runs from April 30-May 10 (and only the films have to be Jewish, FYI). To highlight that sense of all-inclusiveness, FCB helmed a few spots that indulge in some rather ridiculous stereotyping to hammer home the “just because you’re this doesn’t mean can’t do this” missive. Thanks to our clueless interviewer, we learn that white guys do eat tacos, Asian guys do drive Volvos, and you needn’t know yoga’s Hindu history to practice it. The campaign as a whole is silly, but it’s easy to understand what FCB and TJFF are going for.
Medio	Televisión
Duración	30 seconds
Productor	Tony DeSousa
Director de fotografía	Doug Koch
VP Group Creative Director	Jeff Hilts
Chief Executive Officer (CEO)	Tyler Turnbull
Responsable de la creación	Jon Flannery
Account Planning	Mona Chammas
Account Planning	Heather Segal
Writer	Joseph Vernuccio
Writer	Dave Hayes
Writer	Sabiha Chaudry
Writer	Krystle Mullin
Writer	Dave Delibato
Director artístico	Naeem Walji
Director artístico	Rob Dean
Account Service	Marci Mancinelli
Account Service	Sunil Sekhar
Print Production	Victor Carvalho
Project Management	Kinga Karadi
Project Management	Rameez Al Aghbar
Traffic	Stefanie Saganski
Producción	Fuel Studio
Realizador	Alex Ogus
Productor ejecutivo	Peter Grech
Executive VFX Producer	Laurie Kerr-Jones
VFX Producer	Jodie Moore