| Título | Cowboy |
| Agencia | Droga5 |
| Campaña | Cowboy |
| Anunciante | Amazon |
| Marca | Amazon Alexa |
| Fecha de primera difusión/publicación | 2022 / 2 |
| Sector Empresarial | Otros servicios en línea |
| Sinopsis | Preceded by Ironing, Opera, Pompeii and most recently Prom, this latest outing for Alexa sees us go back in time to the Wild West. The film opens outside a saloon in a typical town where we see two cowboys facing off. The rising tension is palpable as they exchange words, hands poised at their sides, before a voice suddenly interjects. A lady, dressed in modern attire and lounging on a sofa, has appeared in the middle of the town. She’s hard of hearing and asks them to give her a hand. Cue the cowboys holding up painted boards, subtitling the scene, including a comedy exchange debating the accuracy of a music-related description. As we cut back to reality, we reveal the woman watching the Western at home on her sofa as subtitles appear across the bottom of her TV. As with the previous spot, Prom (also shot by Lance Acord where a couple in their 70s use Alexa to spark a memory through the power of music), this campaign aims to highlight how Alexa, regardless of who you are, your age or ability, helps you make a difference in your life. |
| Medio | Televisión |
| Duración | |
| Montaje | Trim Editing |
| Talento | Monte Bell |
| Talento | Ginger Jacoby |
| Global Chief Creative Officer | Simon Morris |
| Productora | Park Pictures |
| Responsable de la creación | David Kolbusz |
| Director ejecutivo de creación | Shelley Smoler |
| Miembro del equipo creativo | Ethan Bennett |
| Miembro del equipo creativo | Liam Crerar |
| Managing Director | Heather Cuss |
| Director de cuentas | Max Levine |
| Responsable de cuentas de agencia | Rob Henderson |
| Chief Strategy Officer | Damien Le Castrec |
| Responsable de la producción | Chris Watling |
| Responsable de la producción | Peter Montgomery |
| Productor de la agencia | Josh Sanders |
| Productor adjunto agencia | Manon Rees. |
| Productora | Park Pictures |
| Realizador | Lance Acord |
| Productor ejecutivo | Stephen Brierley |
| Productor de la productora | Caroline Kousidonis |
| Director de fotografía | Lance Acord |
| Montador | Paul Hardcastle |
| Assistant Editor | Ben Elkaim |
| Productor de la productora | Noreen Khan |
| Postproducción | Time Based Arts, London |
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