Philips Baristina - "Join the new coffee movement"

Droga5

Droga5 London, Reino Unido

761

Marca: Philips Baristina
País: Reino Unido

Anunciante: Philips

Título	Join the new coffee movement
Agencia	Droga5
Campaña	Join the new coffee movement
Anunciante	Philips
Marca	Philips Baristina
Fecha de primera difusión/publicación	2024 / 3
Sector Empresarial	Pequeño electrodoméstico y elementos de decoración para el hogar
Filosofía	A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. The campaign asks coffee drinkers to 'Join the new coffee movement' - where you can finally have a real espresso at home, without any of the nonsense that comes with it. This new machine is an exciting proposition set to shake up the burgeoning coffee category. It is the first to offer proper portioned espresso, made from fresh beans with this level of ease. No more pods. No more feeling like you need to be a trained barista to get a good cup of coffee at home. To position it as the step-change in coffee that it is, the team wanted to take a bold approach that sets it apart from the category. The ad, directed by Filip Nilsson via Object and Animal, juxtaposes the beautiful simplicity of the Baristina with the chaos of modern coffee culture. From overly complicated machines, to over the top latte art, to mountains of plastic pods, or brews made with the most unusual of ingredients (yak butter, anyone?); the 30-second TV spot takes us on a rollercoaster ride through some of the countless ‘coffee movements’ that have caught on over the last few years, highlighting just how complicated coffee has become. It builds up in ridiculousness right up until we introduce “the new coffee movement” – in this case, thankfully, it couldn’t be simpler, just a single swipe to make a real espresso with the new Philips Baristina. The campaign launches this week in France, followed by selected markets around the world throughout 2024. Media is handled by Omnicom Media Group.
Medio	Televisión
Duración	30 seconds
Mercado	Francia
Montaje	Final Cut
Postproducción	Electric Theatre Collective
Audio Post Production	String and Tins
Director de publicidad	Marloes Laan
Responsable de la creación	Shelley Smoller
Director del grupo de creación	Matt Hubbard
Miembro del equipo creativo	Connor Hamill
Miembro del equipo creativo	Cameron Turner-Lowe
Group Account Director	Josh Morgan
Director de cuentas	Gabi Dwek
Chief Strategy Officer	Damien Le Castrec
Strategy Director	Tamara Charles
Senior Strategist	Eloise Sykes
Diseñador	Liz Bizoux
Agency Head of Production	Peter Montgomery
Productor de la agencia	Joe Pawsey
Productora	Object & Animal
Realizador	Filip Nilsson
Productor ejecutivo	Dom Thomas
Productor	Alex Chamberlain
Responsable de la producción	Laura Hegarty
Director de fotografía	Jakob Ihre
Montador	Sam Bould
Assistant Editor	Ruby Browne
Editorial Producer	Nikki Porter
VFX Supervision	Studiofyr
Colorista	Andi Chu
Executive Post Producer	Vic Lovejoy
Post-production Producer	Emma Hughes
Sound Design and Mix	Lawrence Kendrick
Audio Producer	Ellie Hook