In an ode to RIMOWA’s signature aluminium, the campaign features kinetic installations that showcase German engineering like the world has never seen it before: as art. Made from 6000 rivets, 180 sheets of anodized aluminium, and shells of the Classic Cabin suitcase, the installations pay homage to the craftsmanship of the iconic luggage: from the harmony of the raw, chrome, and matte materials used to create the products, to the symphonic relationship between heavy machinery and the delicate handcrafting that has been mastered by RIMOWA engineers.
Filosofía
Since its establishment in Cologne in 1898, RIMOWA has moved discerning travellers forward through the resilience, lightness and stability of its mobility tools. For its latest campaign created by Anomaly's Berlin office, the brand is celebrating what truly enables lifelong journeys everywhere: its German engineering.