As Global Chief Marketing Officer for Publicis Groupe, Justin brings together Publicis Groupe’s marketing and digital business transformation offerings to drive innovative ways to help clients grow. In this role, Justin’s focus areas include identifying and leading the development of products and initiatives that lead to client growth; creating more efficient and effective Power of One agency models; improving new business momentum and expanding scope with existing clients; and overseeing Publicis Groupe’s narrative to strengthen relationships with both clients and talent.
Justin first joined Publicis Groupe in 2009 as CEO for Saatchi & Saatchi Greater China, where he led the agency there to be Agency of the Year two years running. He then returned to the UK for a range of leadership roles in Saatchi & Saatchi globally before being appointed Global COO for Publicis Communications in 2015, his first Groupe-level appointment as part of The ‘Power Of One’ initiative. Justin went on to lead key Publicis Groupe countries, most recently as CEO of DACH (Germany, Austria and Switzerland) before his CMO appointment in 2020. Prior to joining Publicis Groupe, Justin worked client-side across Asia-Pacific, the US and Europe, holding leadership roles at companies including Unilever, Nokia, Orange, and The Coca-Cola Company.
In addition to his CMO role, Justin is the Chairman of Publicis Emil and Publicis One Touch; the bespoke global Power Of One agency networks for Mercedes-Benz and NIVEA respectively