| Título | The Unburnable Book |
| Agencia | Rethink Communications Inc. |
| Campaña | The Unburnable Book |
| Anunciante | Penguin Random House |
| Marca | Penguin |
| Posted | Noviembre 2022 |
| Sector Empresarial | Periódicos, revistas, libros |
| Sinopsis | Books are being banned and burned at an alarming rate. In response to this wave of censorship, we worked with Penguin Random House to create an unburnable edition of The Handmaid’s Tale made entirely from fireproof materials. Then, we got Margaret Atwood to test it with a flamethrower. |
| Medio | Case Study |
| Chief Creative Director | Aaron Starkman |
| Director ejecutivo de creación | Mike Dubrick |
| Chief Strategy Officer | Sean McDonald |
| Director creativo | Robbie Percy |
| Responsable de conceptos / redactor | Robbie Percy |
| Director creativo | Caroline Friesen |
| Director artístico | Caroline Friesen |
| Director of Broadcast Production | Steph Walker-Wells |
| Director of Broadcast Production | Beverley Wells |
| Broadcast Producer | Alex Butt |
| Director of Print Production | AJ Merrick |
| Print Producer | Agnes Gilchrist |
| Studio Director | Brad Kumar |
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