Johnsonville - "Bratfast in Bed"

Droga5

Droga5 New York, Estados Unidos

Premios

17057

Marca: Johnsonville
País: Estados Unidos

Anunciante: Johnsonville Sausage LLC

Título	Bratfast in Bed
Agencia	Droga5
Campaña	We don't make sausage. We make family. And sausage.
Anunciante	Johnsonville Sausage LLC
Marca	Johnsonville
Posted	Junio 2015
Sector Empresarial	Carne fresca, salchichas,
Sinopsis	Johnsonville Sausage launched its first brand platform, “We don’t make sausage. We make family. And sausage.” with four witty TV spots. The new campaign demonstrates that for Johnsonville, it's the times we come together that make strangers into friends, friends into family and family even 'family-er'—and nothing brings folks together like Johnsonville Sausage.And speaking of family, Johnsonville and Droga5 are making dads’ dreams come true this Father’s Day with their latest activation: Bratfast In Bed.This new activation takes a twist on Father’s Day by encouraging families to wake Dad up with a juicy, sizzling brat, then tweet @Johnsonville or post a picture on Johnsonville’s Facebook wall to ignite a new Father’s Day tradition, using #BratfastInBed. All year, Dad has been providing and caring for his family while awaiting the day that celebrates his efforts. So this year, Johnsonville is asking folks to skip the omelets and toolkits and thank Dad by giving him what he really wants: “Bratfast in Bed.”
Medio	Televisión
Duración	30 seconds
Colorization	The Mill New York
Marketing Director	Jim Mueller
Brand Manager	Ron Schroder
Chairman	David Droga
Responsable de la creación	Ted Royer
Director del grupo de creación	Scott Bell
Responsable de conceptos / redactor	Ryan Raab
Director artístico	Dan Kenneally
Chief Creation Officer	Sally-Ann Dale
Chief Creation Officer	Head of Broadcast Production
Broadcast Producer	Jesse Brihn
Broadcast Producer	Verity Bullard
Productor	Rebecca Wilmer
Chief Strategy Officer	Jonny Bauer
Strategy Director	Aaron Wiggan
Strategist	Candice Chen
Strategist	Nick Maschmeyer
Strategy Director	Brian Nguyen
Director de cuentas	Dan Gonda
Director de cuentas	Chris Einhauser
Responsable de cuentas de agencia	Kate Tyler Monroe
Director de proyectos	Amy Blitzer
Interactive Production Company	Sneakers Agency
Director creativo	Christopher White
Productora	m ss ng p eces
Productor ejecutivo	Ari Kuschnir
Productor ejecutivo	Brian Latt
Productor ejecutivo	Kate Oppenheim
Realizador	Ray Tintori
Director de fotografía	Rob Leitzell
Responsable de la producción	Dave Salzman
Productor de la productora	Drew Houpt
Montaje	m ss ng p eces
Montador	Sam Zimman
Assistant Editor	Will Kanellos
Productor de la productora	Orlaith Finucane
Colorista	Aline Sinquin
Sonido	One Thousand Birds
Mixer	Calvin Hunting Pia