| Título | Wyndham Rewards - 30" TVCs |
| Agencia | People Ideas & Culture |
| Campaña | Wyndham Rewards |
| Anunciante | Wyndham Worldwide Corporation |
| Marca | Wyndham Rewards |
| Fecha de primera difusión/publicación | 2015 |
| Lema | You've earned this |
| Sinopsis | Using a magic third-party device to help Wyndham Hotel Group introduce the most accessible loyalty program in the world. |
| Filosofía | The Every Man and Woman are America’s hardest-working people who make it all happen for the rest of us - and yet the travel industry, with its glamorous but empty promises, rarely recognizes them in return. Until now. |
| Problema | People aren’t familiar with the Wyndham Hotel Group portfolio (the largest in the world) and don’t realize the actual value of Wyndham Rewards points. The opportunity was to develop and re-launch Wyndham Rewards as a new loyalty program that sets new standards in the industry, creating an umbrella campaign that unites the entire WHG portfolio while exciting all franchise owners. |
| Resultado | |
| Medio | Televisión |
| Duración | |
| Más información | www.wyndhamrewards.com/ |
| Productora | CY&N by PI&C |
| Director ejecutivo de creación | Domenico Vitale |
| Director ejecutivo de creación | Doug Raboy |
| Director artístico | Stefania Sessa |
| Director artístico | Clara Calvo-Sotelo |
| Director artístico | Francois Nguyen |
| Responsable de conceptos / redactor | Ciaran Murphy |
| Responsable de conceptos / redactor | Katie Redmond |
| Responsable de conceptos / redactor | Mara Miculescu |
| Responsable de conceptos / redactor | Michael Ludwig |
| Realizador | Mike Maguire |
| Responsable de vestuario / estilista | Mr. Gammon |
| Productor | Fanny Vasseur |
| Productor ejecutivo | Mike Paletta |
| Responsable de cuentas de agencia | Vanessa Zanchi |
| Montador | Travis Gorzelsky |
| Strategy Director | Enrico Gatti |
| Director de proyectos | Melissa Cordaro |
| Associate Producer | Will Utley |
| Director artístico | Emilie Olsson |
| Director de fotografía | Daniel Landi |
| Director artístico | Carter Storozynski |
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