Título | Wyndham Rewards |
Agencia | People Ideas & Culture |
Campaña | Wyndham Rewards |
Anunciante | Wyndham Worldwide Corporation |
Marca | Wyndham Rewards |
Fecha de primera difusión/publicación | 2015 / 5 |
Sector Empresarial | Hoteles y alojamiento |
Lema | You've Earned This |
Sinopsis | THE CHALLENGE How do you help people realize that 15 iconic brands spanning from economy to upper upscale… all belong to the largest hotel network in the world? THE BELIEF After years and years of empty promises by the hotel industry, it’s finally time for “the 95%” of our society… to be recognized for what they deserve. THE IDEA Bring marketing & operations together to design the most democratic loyalty program in the world… introduced by an altruistic character whose role is to turn regular travelers into today’s heroes. |
Medio | Case Study |
Duración | |
Más información | https://www.wyndhamrewards.com/trec/consumer/home.action |
Productora | CY&N by PI&C |
Director ejecutivo de creación | Domenico Vitale |
Director ejecutivo de creación | Doug Raboy |
Director artístico | Carter Storozynski |
Director artístico | Emilie Olsson |
Director artístico | Clara Calvo-Sotelo |
Director artístico | Francois Nguyen |
Director artístico | Stefania Sessa |
Responsable de conceptos / redactor | Michael Ludwig |
Responsable de conceptos / redactor | Katie Redmond |
Responsable de conceptos / redactor | Mara Miculescu |
Responsable de conceptos / redactor | Ciaran Murphy |
Realizador | Jill Greenberg |
Realizador | Mike Maguire |
Director de fotografía | Daniel Landi |
Responsable de vestuario / estilista | Mr. Gammon |
Productor | Fanny Vasseur |
Productor ejecutivo | Mike Paletta |
Responsable de cuentas de agencia | Vanessa Zanchi |
Montador | Travis Gorzelsky |
Strategy Director | Enrico Gatti |
Director de proyectos | Melissa Cordaro |
Associate Producer | Will Utley |