Título | CITY |
Brief | It's not easy to always take great pictures on holiday. Hence the #VeryBadPic campaign, which suggests that with Transavia's prices, you'll always have a second chance. |
Agencia | HUMANSEVEN |
Campaña | #VeryBadPic (Transavia) |
Anunciante | Transavia |
Marca | Transavia |
Posted | Noviembre 2018 |
Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
Sinopsis | It's not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic. Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people. |
Medio | Prensa y publicaciones |
Responsable de la creación | Xavier Beauregard |
Director creativo | Stéphane Gaubert |
Artistic Director | Jordan Molina |
Responsable de conceptos / redactor | Ludovic Miège |
Productor de la agencia | Sarah Bouadjera |
Productor de la productora | AllSo |
Realizador | Julian Nodolwsky |
Fotógrafo | NICOLAS DESAINTQUENTIN |
Productor de la productora | Franck Annese |
Director de producción | Louise Morand |