Irn-Bru - "Winter Football Kit"

The Leith Agency

The Leith Agency Edinburgh, Reino Unido

1036

Marca: Irn-Bru
País: Reino Unido

Anunciante: Irn Bru

Título	Winter Football Kit
Agencia	The Leith Agency
Campaña	Winter Football Kit
Anunciante	Irn Bru
Marca	Irn-Bru
Fecha de primera difusión/publicación	2022 / 11
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	Most IRN-BRU drinkers will be watching the World Cup at home this year. Chilling, sitting or laying down on the couch. To keep these armchair football fans warm and cosy IRN-BRU launched the Winter Footy Kit. In a twist on the usual classic kit, IRN-BRU went for comfort and cosiness over athleticism. The kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks. To launch the kit we’ve created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from football pundit Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit.
Medio	Web Film
Duración	48 seconds
Director creativo	Troy Farnworth
Director creativo	Phil Evans
Responsable de conceptos / redactor	Jacob Faretra
Director artístico	Thijs Van Den Broek
Director de cuentas	Owain Cowx
Ejecutivo de cuentas	Aaron Donald
Productor de la productora	Kat Jordan
Assistant Producer	Jennie Robson
Realizador	Alessio Avezzano
Director de fotografía	Alessio Avezzano
Focus Puller	Rasmus Rani
Camera Assistant	James McLeman
Gaffer	Niall Smyth
Art Department	Matt Maitland
Responsable de vestuario / estilista	Matt Maitland
Make-Up Artist	Heather Snowie