Geneva SPCA - "Tarot 1"

Havas Village Geneva

Havas Village Geneva Geneva, Suiza

4471

Título	Tarot 1
Agencia	Havas Village Geneva
Campaña	Tarot
Anunciante	Geneva SPCA
Marca	Geneva SPCA
Posted	Agosto 2015
Sector Empresarial	Protección / Derechos de los animales, adopción
Sinopsis	Havas Worldwide Geneva launches a new campaign for SPCA Geneva who wanted to create awareness that abandoned animals have a future. We developed a concept conveying this simple and positive message by using the world of tarot. This symbol of prediction allows us to tell a story through a strong and surprising communication territory. The agency has chosen to work with a renowned illustrator who was seduced by the project to get out of conventional campaigns codes for the protection of animals. In collaboration with Havas Worldwide Geneva, he has reinterpreted the world of tarot in a contemporary way.
Medio	Publicidad en periódicos
Director creativo	Gabriel Mauron
Responsable de conceptos / redactor	Thibaud Genevois
Director artístico	Pierre-Olivier Gardello
Director artístico	Simeon Brandner
Planificador estratégico	Alexis Mouthon
Director de cuentas	Caroline Prince
Illustrator	Yeaaah! Studio
Media Agency	Mediatonic
Postproducción	Scan Graphic