McDonald's - "Sad Face"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

10131

Marca: McDonald's
País: Estados Unidos

Anunciante: McDonald's

Título	Sad Face
Agencia	Leo Burnett Chicago
Campaña	All Day Breakfast
Anunciante	McDonald's
Marca	McDonald's
Fecha de primera difusión/publicación	2015 / 10
Sector Empresarial	Comida
Sinopsis	McDonald’s wanted to acknowledge that, for years, its customers asked for all-day breakfast and so they shall receive. New TV spots from Leo Burnett Chicago capture real-life social posts from Egg McMuffin enthusiasts when they heard the news. The campaign is designed to be a co-celebration with the hundreds of thousands of McDonald’s consumers who for years had publicly wished to order hotcakes after 10:30. The work brings a lighthearted humor to the comically enthusiastic tone McDonald’s customers used in social media. The spots juxtapose a dramatic violin concerto with monotonous dry readings of over-the-top tweets like “wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night.”
Medio	Televisión
Duración	18 seconds
Director ejecutivo de creación	John Hansa
Strategic Planning Director	Lance Koenig
Managing Director	Rich Stoddart
Productor ejecutivo	Denis Giroux
Director creativo	Brian Siedband
Director creativo	Gordy Sang
Director creativo	Tony Katalinic
Director de cuentas	Josh Raper
Productor	Beth Dolnick
Talent Manager	Linda Yuen
Business Manager	Shirley Costa
Managing Director	Catherine Davis
Director artístico	Jill Solarczyk
Responsable de conceptos / redactor	Leigh Kunkel
Talento	Regina Gomez
Music Producer	Alec Stern
Director de cuentas	Jennifer Klopf
Jefe de cuentas	Richard Henderson
Assistant Account Executive	E Yiwei Zhu
Responsable de cuentas de agencia	Sue Rickey
Strategic Planning Director	Anca Rhone
Productora	Morton Jankel Zander (MJZ)
Postproducción	Cutters