| Título | Not the Time - Bleeding |
| Agencia | The Brand Agency |
| Campaña | Not the Time |
| Anunciante | St John Ambulance |
| Marca | St John Ambulance |
| Fecha de primera difusión/publicación | 2015 |
| Filosofía | The emotional power of this commercial is largely due to director obtaining authentic performances from the cast.The calm, business-like tone of the operator is in stark contrast to the desperation and hopelessness expressed by the caller. The pained shriek of the child is so visceral; it convinces the listener that they must do anything in their power to avoid hearing that sound again. |
| Medio | Radio |
| Duración | |
| Director creativo | Craig Buchanan |
| Responsable de conceptos / redactor | Murray Laird |
| Responsable de conceptos / redactor | Steve Lorimer |
| Productor de la agencia | Gemma Kay |
| Productora | Eardrum Australia |
| Realizador | Ralph Van Dijk |
| Productor | Lesley Chambers |
| Music Studio | Song Zu |
| Ingeniero de sonido | Myles Lowe |
| Music Producer | Jessica O'Bryne |
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