Título | The Man Who Tried To Do Everything |
Agencia | Y&R London |
Campaña | The Man Who Tried To Do Everything |
Anunciante | Bank of Scotland |
Marca | Bank of Scotland |
Fecha de primera difusión/publicación | 2015 / 10 |
Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
Sinopsis | A humorous take on what happens when a small business owner tries to take on all the roles his business demands – from accountant to IT support |
Filosofía | The campaign aims to show that Bank of Scotland understands small business owners have a lot of demands on their time and has designed its Business Current Account to simplify their everyday banking - giving them the chance to focus on their business. |
Medio | Web Film |
Duración | |
Productora | Archer's Mark |
Director creativo | Marc Hatfield |
Director artístico | Anders Wendel |
Responsable de conceptos / redactor | Elliott Tiney |
Business Director | Toby Green |
Director de cuentas | Olly Boden |
Productor de la agencia | Kate Manning |
Fotógrafo | Richard Maxted |
Realizador | Alex Winckler |
Productor de la productora | Fiona Stuart-Bamford |
Montador | Lorrin Braddick |
Director de fotografía | Luke Palmer |
Director de publicidad | Richard Carpenter |