Richard Carpenter
Director de publicidad at Lloyds Banking Group
London, Reino Unido
TítuloThe Man Who Tried To Do Everything
Agencia
Campaña The Man Who Tried To Do Everything
Anunciante Bank of Scotland
Marca Bank of Scotland
Fecha de primera difusión/publicación 2015 / 10
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Sinopsis A humorous take on what happens when a small business owner tries to take on all the roles his business demands – from accountant to IT support 
Filosofía The campaign aims to show that Bank of Scotland understands small business owners have a lot of demands on their time and has designed its Business Current Account to simplify their everyday banking - giving them the chance to focus on their business. 
Medio Web Film
Duración
Productora
Director creativo
Director artístico
Responsable de conceptos / redactor
Business Director
Director de cuentas
Productor de la agencia
Fotógrafo
Realizador
Productor de la productora
Montador
Director de fotografía
Director de publicidad

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