Edwards Heckes
Responsable de conceptos / redactor at Leo Burnett
Melbourne, Australia
TítuloPrecious Nanna
Agencia
Campaña Slurpee BYO Cup Day
Anunciante 7-Eleven
Marca 7-Eleven Slurpee
Fecha de primera difusión/publicación 2015
Sector Empresarial Bebidas gaseosas
Filosofía 7-Eleven’s Slurpee BYO Cup Day, where customers could bring their own cup in to 7-Eleven to put their Slurpee into, challenged its customers to find the biggest ‘cup’ they could and to be inventive. Using Nana’s cremation urn was certainly that! A dry underplayed voiceover served up these delicious words showing remorseless determination in ditching Nana’s ashes in place of a slightly gritty Slurpee. Even Australia and England’s famous Ashes cricket urn comes in for consideration. 
Medio Radio
Duración
Director ejecutivo de creación
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Productor de la agencia
Realizador
Productor
Estudio de grabación
Empresa de creación sonora
Sound Designer
Ingeniero de sonido
Voice

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