| Título | Death isn’t the opposite of life. It’s part of it |
| Brief | 1 in 4 people die every year without the care and support they need.Marie Curie ensures everyone has a good death; with the right support, on their terms, where loved ones feel supported too. Whoever, whenever, whatever the illness.We needed an idea that would cut through and raise awareness of Marie Curie’s work supporting people at the end of life.We tell the real stories of loved ones and their families thinking about their final days. Raw and real, unexpectedly upbeat, and punctuated by observational humour, the film looks at death in an honest and emotionally forthright way. |
| Agencia |
Crispin Porter Bogusky
|
| Campaña |
Good Death
|
| Anunciante |
Marie Curie
|
| Marca |
Marie Curie
|
| Fecha de primera difusión/publicación |
2023 / 10
|
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales
|
| Sinopsis | Marie Curie is a charity that provides end of life care for those that need it. |
| Medio |
Televisión y Cine
|
| Responsable de la creación |
Dean Wei
|
| Director creativo |
Eoin Mclaughlin
|
| Managing Partner |
Toni Gaventa
|
| Productor adjunto agencia |
Zoe Harris
|
| Productor de la agencia |
Helen Cliffe
|
| Productor de la productora |
Shannon Murphy
|