MINI - "Toughest Test"

Jung von Matt / Fleet Hamburg, Alemania

Premios

4498

Marca: MINI
País: Alemania

Anunciante: BMW

Título	Toughest Test
Agencia	Jung von Matt / Fleet
Campaña	Toughest Test
Anunciante	BMW
Marca	MINI
Posted	Julio 2020
Sector Empresarial	Automóviles de tamaño medio
Filosofía	The new MINI JCW Clubman with 306 HP puts you to the test even when standing still. So Jung von Matt AG decided against more impressive driving scenes, in favour of standing still. Based on the New York Times article The Longest Light, the tale of a MINI Clubman driver was created. The film follows the driver's struggle with himself and against the desire to push the pedal to the metal. Through the intricate, tension-filled sound design, it becomes not only a test of patience for the driver, but also for the audience.
Medio	Web Film
Duración	167 seconds
Productora	Markenfilm Crossing GmbH
Postproducción	infected connected GmbH
Director ejecutivo de creación	Till Eckel
Director ejecutivo de creación	Jan Harbeck
Managing Director	Sven Rebholz
Director creativo	Christian Wölky
Director creativo	Florian Schwlme
Director creativo	Mihai Gongu
Senior Art Director	Elena Knittelfelder
Senor Copywriter	Simon Knittel
DIRECTOR DE SERVICIO AL CLIENTE	Julian Pankratz
Senior Project Manager	Nina-Pascale Hinkelmann
Director de proyectos	Moritz Buchholz
Productor ejecutivo	Marie Bohr
Realizador	Dan DiFelice
Director de fotografía	Khalid Mohtaseb
Montador	Billy Mead
Montador	Tom Seil
Compositor de música	Luke Atentio
Sound Designer	Wenke Kleine-Benne
Head of Brand Steering, Communication & Strategy	Philipp Thomssen
Campaign Manager	Tom Fischer
Head of Brand	Marc Lengning
Head of Global Marketing Campaigns & Artwork	Anita Skocic