Título | Toughest Test |
Agencia | Jung von Matt / Fleet |
Campaña | Toughest Test |
Anunciante | BMW |
Marca | MINI |
Posted | Julio 2020 |
Sector Empresarial | Automóviles de tamaño medio |
Filosofía | The new MINI JCW Clubman with 306 HP puts you to the test even when standing still. So Jung von Matt AG decided against more impressive driving scenes, in favour of standing still. Based on the New York Times article The Longest Light, the tale of a MINI Clubman driver was created. The film follows the driver's struggle with himself and against the desire to push the pedal to the metal. Through the intricate, tension-filled sound design, it becomes not only a test of patience for the driver, but also for the audience. |
Medio | Web Film |
Duración | |
Productora | Markenfilm Crossing GmbH |
Postproducción | infected connected GmbH |
Director ejecutivo de creación | Till Eckel |
Director ejecutivo de creación | Jan Harbeck |
Managing Director | Sven Rebholz |
Director creativo | Christian Wölky |
Director creativo | Florian Schwlme |
Director creativo | Mihai Gongu |
Senior Art Director | Elena Knittelfelder |
Senor Copywriter | Simon Knittel |
DIRECTOR DE SERVICIO AL CLIENTE | Julian Pankratz |
Senior Project Manager | Nina-Pascale Hinkelmann |
Director de proyectos | Moritz Buchholz |
Productor ejecutivo | Marie Bohr |
Realizador | Dan DiFelice |
Director de fotografía | Khalid Mohtaseb |
Montador | Billy Mead |
Montador | Tom Seil |
Compositor de música | Luke Atentio |
Sound Designer | Wenke Kleine-Benne |
Head of Brand Steering, Communication & Strategy | Philipp Thomssen |
Campaign Manager | Tom Fischer |
Head of Brand | Marc Lengning |
Head of Global Marketing Campaigns & Artwork | Anita Skocic |