VG is Norway's primary news destination. VG is struggling to reach young people, while at the same time they have to appeal to those who already use them. But the youngest, 15-24 years old, are definitely our #1 priority target group.The expression "It's Greek for me" is very common in Norway, also among the young. Basically, it means that you don't understand what is being said. We wanted to prove that if you don't read VG, you don't understand what people are talking about: news, politics, entertainment, sport.Therefore, we created the campaign: "Is it all Greek to you?".(Translation for the jury: The headlines that the main character reads on VG.no on his mobile phone are:OPA: Latest uppdate on US-electionZorba: Breaking: Parlament corruption scandal!The Beach: Inflation is rising)
