| Título | Abandoned Lives |
| Agencia | MullenLowe MENA |
| Campaña | Abandoned Lives |
| Anunciante | 38smiles |
| Marca | 38smiles |
| Fecha de primera difusión/publicación | 2016 / 2 |
| Sector Empresarial | Protección / Derechos de los animales, adopción |
| Sinopsis | 3,000 pets are abandoned every year in Dubai; unfortunately it’s not a visible problem that we see every day. 38smiles – a non-profit animal rescue group in Dubai, wanted to raise awareness of it. MullenLowe Mena found out that the number of pets abandoned is the same as abandoned cars, so to make this ‘invisible’ problem visible, the agency used motion sensor speakers in abandoned cars to create a disruptive moment to people in key locations to hit them with the message. The social experiment was filmed with hidden cameras and showcased online. |
| Medio | Ambient |
| Duración | |
| Mercado | Emiratos Árabes Unidos |
| Director ejecutivo de creación | Mark Lewis |
| Director artístico | Felipe Menezes |
| Responsable de conceptos / redactor | Alberto Triana |
| Responsable de conceptos / redactor | Ross Hardiman |
| Jefe del grupo de creación | Simon Reid |
| Chief Executive Officer (CEO) | Mounir Harfouche |
| Productora | Joy Films Middle East |
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