Hornbach - "Regret Nothing.- About the grandeur in failure"

HeimatTBWA\

HeimatTBWA\ Berlin, Alemania

21391

Título	Regret Nothing.- About the grandeur in failure
Título (Lengua original)	Bereue nichts. Von der Größe im Scheitern (Englisch)
Brief	A boy cycles up a hill, keen to greet his father who is working on a major construction project. As the boy approaches, the man gives a mighty thump of the hammer and the entire building collapses. The boy is distraught until he sees that his father finds the while thing hilarious. Projects don't always go smoothly. Accept the glory of defeat and start again from scratch.
Agencia	HeimatTBWA\
Campaña	Regret Nothing
Anunciante	Hornbach. Bau- & Gartenmärkte
Marca	Hornbach
Fecha de primera difusión/publicación	2017 / 3
Sector Empresarial	Comercios de proximidad, tiendas especializadas
Sinopsis	Every project has its pitfalls and its challenges. It was time to shatter the image of the notorious hero, yet still have this character emerge victoriously from the rubble of his endeavors. Giving something a go, having the courage to try, and everything that goes along with it -- including the possibility of defeat: In our culture, defeat is almost sneered at and is not really considered an option.
Medio	Televisión
Duración	67 seconds
Realizador	Andreas Nilsson
Productora	Czar.de
Música	Andy Hull
Música	Robert McDowell
Director ejecutivo de creación	Guido Heffels
Director creativo	Marlon Fischer
Director creativo	Felix Pfannmüller
Director artístico	Lukas Kölling
Productor de la agencia	Kerstin Heffels
Foto / Ilustración	The Wade Brothers