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Amélie Juillet
Amélie Juillet
Responsable communication / RP at Buzzman, Paris
Paris, Francia
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TítuloDrink More 2
Agencia
Campaña Drink More
Anunciante Pernod Ricard
Marca Responsible Party
Fecha de primera difusión/publicación 2021 / 7
Sector Empresarial Seguridad pública, salud e higiene
Lema Drink More
Filosofía The “Drink More… Water” campaign is based on the Responsible Party Program’s main drivers: to persuade young adults that there is no fun in excessive drinking and to empower them to make the right choices for themselves, thanks to a peer-to-peer approach. Water has always been one of the core elements of the program as it is one of the ways of reducing harmful drinking. The campaign aims to connect with the genZ audience by adopting their own mindset and a simple, impactful and universal message – asking them to “Drink More Water”. By not shying away from showing the unpleasant, embarrassing and harmful consequences of alcohol abuse, the campaign features snapshots of what can happen when people binge drink while encouraging them to “Drink More”, which appears contradictory. The reveal comes at the end of the video. After several requests to “Drink More”, the true message finally becomes clear – “Drink More Water”. It will be launched on July 29th, initially in the UK, Germany, Belgium, Greece, the Netherlands, Mexico, Columbia, Venezuela, Dominican Republic and Kenya.
Medio Prensa y publicaciones
Duración
President / Executive Creative Director
Vice President (VP)
Managing Director
Director artístico
Responsable de conceptos / redactor
Director de cuentas
Head of Strategic Planning
Head of Social Media
Head of PR & Communication
PR & Communication Manager
Head of TV Production
Productor
Productora
Realizador
Productor
Producción de sonido
Foto / Ilustración

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Marca: Responsible Party
Agencia: Buzzman
Media: Web Film

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