Tinder - "Swipe Night"

72andSunny

72andSunny Los Angeles, Estados Unidos

Premios

24459

Marca: Tinder
País: Estados Unidos

Anunciante: Tinder

Título	Swipe Night
Agencia	72andSunny
Campaña	Swipe Night
Anunciante	Tinder
Marca	Tinder
Posted	Abril 2020
Sector Empresarial	Otros servicios en línea
Sinopsis	With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful.
Medio	Case Study
Duración	122 seconds
Chief Executive Officer (CEO)	Elie Seidman
Chief Marketing Officer (CMO)	Jenny Campbell
Chief Communications Officer	Jenny McCabe
Sr. Director	Amy Wiedemann
Integrated Marketing	Amy Wiedemann
Product Lead	Kyle Miller
Product Designer	Stephanie Liang
Sr. Product Designer	Brooke Hollabaugh
	Lisa Cai
Engineering Lead	Josh Gafni
Sr. Counsel	Laura Michel
Responsable de la creación	John Boiler
Responsable de la creación	Glenn Cole
Director ejecutivo de creación	Matt Murphy
Diseñador	Frank Dresmé
Sr. Designer	Marcus Yuen
Sr. Writer	Reilly Baker
Diseñador	Stephanie Morgan
Diseñador	Sara Meinecke
Responsable de conceptos / redactor	Emilie Abel
Jr. Designer	Cameron Cartwright
Jr. Writer	Sydnie Johnson
	Kate Morrison
Sr. Film Producer	Leah Karabenick
Productor	Brooke Casler
EP Interactive	Andrew Abraham
Director of Partnerships and Legal	Rebecca Williams
Partnerships and Legal Director	Charissa Kinney
Partnerships and Legal Sr. Manager	Christopher Profeta
Partnerships and Legal Jr. Manager	Tasha Wong
Executive Strategy Director	Kelly Schoeffel
Sr. Strategist	Miné Cakmak
Sr. Communications Strategist	Kimber Bowman
Sr. Social Strategist	Matt Augustin
Jr. Strategist	Zach Wright
Brand Director	Shannon Reed
Brand Manager	Brittany Allen
Brand Manager	Alise Murray
Executive Art Producer	Ali Berk
Art Producer	Juanita Valencia
Productora	M ss ng P eces
Realizador	Karena Evans
Director of Immersive ECD	Mike Woods
Founder	Ari Kuschnir
Managing Partner	Ari Kuschnir
Managing Partner	Kate Oppenheim
Managing Partner	Brian Latt
Executive Producers	Edward Grann
Executive Producers	Dave Saltzman
Productor de la productora	Jason Reif
Responsable de la producción	Rebecca Davis