Gatorade - "Beat The Blitz"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, Estados Unidos

8993

Marca: Gatorade
País: Estados Unidos

Anunciante: PepsiCo Inc.

Título	Beat The Blitz
Agencia	VMLY&R Kansas City
Campaña	Gatorade Beat The Blitz
Anunciante	PepsiCo Inc.
Marca	Gatorade
Fecha de primera difusión/publicación	2018 / 3
Sector Empresarial	Bebidas no-alcohólicas
Filosofía	Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time this weekend at the NFL Combine in Indianapolis. Coached by Super Bowl Champion, Peyton Manning, “Beat the Blitz” is a virtual reality experience that lets players throw passes, dodge blitzers and even travel inside the body to see how hydration works in the body. Gatorade is pushing the boundaries of the technology of virtual reality gaming by implementing real-time arm tracking, creating one of the most accurate football simulations ever made. The experience is an authentic way to tell Gatorade’s story of science and sports fuel innovation.
Medio	Interactivo
Duración	112 seconds
Post Production Company	The Mill New York
Director	Kenny Mitchell
Global Creative	Kenny Mitchell
Marketing Manager	Rob McCutcheon
Marketing Manager	Brandon Rhodes
Director creativo	Scott Lichtenauer
Director creativo	Jose Martinez
Director ejecutivo de creación	Tony Snethen
Director del grupo de creación	Glen Scott
Director de cuentas	Maggie Glenski
Producer	Susan Hatten
Associate Creative Director	Erik Stark
Associate Creative Director	Kyle Gracey
Social Media	Charles Gooch
Global Chief Creative Officer	Debbi Vandeven
Associate Strategy Director	Mark Renken
Managing Director	Stephanie DeCelles
Client Engagement	Stephanie DeCelles
Director	Melissa Ide
Client Engagement	Melissa Ide
Channel Manager	Madeleine Stroth
Production Business Manager	Betty Greiner
Media Agency	OMD
Group Account Director	Susanna Earnest
Head of Strategy and Development	Michael Smith
Director	Will Adams
VFX Producer	Katie Kolombatovich
Studio Manager	Spencer Reynolds
Digital Production	Zero Code
Director de proyectos	Florence Vaillant
Director	Dario Raciti
Director	Matthew Olmo