Gatorade - "G Snap Chat Dunk"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, Estados Unidos

Premios

8019

Marca: Gatorade
País: Estados Unidos

Anunciante: Stokely-Van Camp

Título	G Snap Chat Dunk
Agencia	VMLY&R Kansas City
Campaña	Gatorade: Super Bowl Dunk Snapchat Lens
Anunciante	Stokely-Van Camp
Marca	Gatorade
Posted	Febrero 2016
Sector Empresarial	Bebidas
Sinopsis	For the past 30 years, Gatorade has crowned the champions of the Super Bowl with its iconic cooler dunk. This year for the first time, Gatorade is giving fans on the social media app, Snapchat, the same opportunity with its “Super Bowl Dunk Lens.” Created in partnership with global marketing agency VML, the lens uses facial recognition to trigger an animated cooler and subsequent Gatorade dunk. Users can then save and share a video or image of their very own personalized Super Bowl moment. For Gatorade, it was a way to celebrate the 50th anniversary of the Super Bowl and to extend its iconic dunk to its fans on social media. The brand encouraged fans to share their dunk moments across all social media platforms using #GatoradeDunk.
Medio	Interactivo
Duración	34 seconds
Chief Marketing Officer, Gatorade	Morgan Flatley
Senior Director, Consumer Engagement, Gatorade	Kenny Mitchell
Director of Digital Marketing, Gatorade	Jeff Miller
Assistant Marketing Manager, Gatorade	Emily Morrison
Director ejecutivo de creación	Tony Snethen
Managing Director, Brand Planning	Ian Davidson
Director del grupo de creación	Derek Clark
Director del grupo de creación	Glen Scott
Director creativo	Nick Allegri
Director creativo	Mark Philip
Director artístico	Jeff Schroer
Director artístico	Austin DeJonge
Group Director	Stephanie DeCelles
Channel Supervisor	Kyle Rogers
Senior Channel Manager	Charles Gooch
Responsable de cuentas de agencia	Maggie Glenski
Social Media Supervisor, Resolution Media	Deena Fierstein
Senior Social Media Strategist, Resolution Media	Alex Schrieber