| Título | #BeFearless of Heights |
| Agencia | Cheil |
| Campaña | #BeFearless |
| Anunciante | Samsung |
| Marca | Samsung Gear VR |
| Fecha de primera difusión/publicación | 2016 / 2 |
| Sector Empresarial | Electrónica doméstica y audiovisual |
| Lema | Let Nothing Stop You |
| Filosofía | Samsung and Cheil Worldwide held virtual reality training sessions to find out how an exposure to challenging situations through virtual experience can help people master their fears in real life. Among nearly 7,500 applicants from Germany, Austria, Russia, Romania, Bulgaria, Hungary and the United Arab Emirates, 27 selected people took part in the four-week training. After the training, participants were ready to face their fears, and celebrated their achievement by tackling situations which they never thought possible before - either by speaking in front of a large crowd at a theatre or by venturing a zip line ride. |
| Medio | Exterior |
| Duración | |
| Productora | Markenfilm Berlin GmbH |
| Responsable de la creación | Wain Choi |
| Director creativo | Stuart Mills |
| Director creativo | Guido Boehm |
| Director creativo | Omar Al Jabi |
| Director creativo adjunto | Jax Jung |
| Director artístico | Joohee Lee |
| Director artístico | Jinwoo Ryu |
| Director artístico | Ksenia Sapunova |
| Responsable de conceptos / redactor | Hayden Yu-Hyun Lee |
| Responsable de conceptos / redactor | Annika D'Ambrogio |
| Responsable de conceptos / redactor | Aleksandr Gumarov |
| Director de cuentas | Eric Kang |
| Director de cuentas | Jongbin Lee |
| Ejecutivo de cuentas | Najeong Kim |
| Ejecutivo de cuentas | Bo Kim |
| Ejecutivo de cuentas | HeeJeong Lyu |
| Ejecutivo de cuentas | Nitin Baweja |
| Ejecutivo de cuentas | Anneta Rastopchina |
| Ejecutivo de cuentas | Alexandra Park |
| Productora | Oyster |
| Productora | Vice |
| Productora | Sugar Rush |
| Productora | Rapid VR |
| Productora | Skonec |
Más creaciones
VER TODO#BeFearless of Public Speaking
- MARCA:
- Samsung Gear VR
- AGENCIA:
- Cheil